In the downsizing and reengineering chaos that is sweeping
business and government today, many Americans who know
little or nothing about what is required to start and
operate a small business are being driven to do just
that in order to survive. The Small Business Start-Up
Guide by Robert Sullivan (Information International,
Publisher) is written for these future business owners.
Sullivan's book, which draws from his own personal successes
and failures at small business start-ups on two continents,
makes it easy for the reader to understand, appreciate,
and apply the important lessons being presented.
The Small Business Start-Up Guide drives home, through
interesting and useful business "truisms,"
the important lessons that can spell success or failure
for any new small business. Supporting text, personalized
vignettes, and numerous, easy to follow "checklists"
make it easy for the reader to summarize the lessons
that are so important to the emerging entrepreneur.
For example, Sullivan shows the reader how such truisms
as... "Business success will be directly proportional
to how much you love what you are doing;" "A
friend or family member does not necessarily make a
good business partner;" "Without marketing,
failure is guaranteed;" and "Planning is mandatory
for business success. Fail to plan and you plan to fail"
were developed through real-life business experiences.
The book also provides an easy to understand treatment
of the selection and application of computer technology
for the new small business, including the importance
of the internet in today's marketplace. This latter
subject is covered in enough detail that the reader
can take early advantage of this new and important business
tool.
And, perhaps one of the most important features of
The Small Business Start-up Guide, is the references
provided at the end of each chapter. These references
are a "roadmap" that the reader can follow
to other viable sources of help and information.
6 x 9 inches, trade paperback, 390 pages.
